Behind the Scenes: Kurt Sieker

Kurt Sieker (Photo by Matthew Hicks).
08/19/2012 4:55 PM -

By Ashley Dunkak

Kurt Sieker did not know quite what he wanted to do after graduating from Fort Hays State University, but he did know he wanted to work in baseball. He took a stadium operations internship with the T-Bones in 2008, and, four years later, he is the assistant general manager for the team as well as the director of group sales.

“One of my buddies from childhood interned here, and another guy I went to college with interned here as well, and I heard nothing but great things about the T-Bones,” Sieker said. “I took the shot, and it’s worked out well.”

Working closely with assistant director of group sales Ryan Thayer, Sieker’s job description includes taking group orders and making sure clients have the number of tickets they need in the area of the stadium that best fits their group’s needs. Sieker and Thayer also supervise the group ticket sales interns.

Though his position puts him closer to sales than stadium operations, Sieker’s internship still gave him valuable experience and overall knowledge of the stadium. Even more than his college degree in sports management, his time spent working with the T-Bones prepared him for the job in a practical way.

“You really can’t walk into a college class and learn how to sell a ticket or do event planning,” Sieker said. “That’s why we focus hard on the internship aspect. It shows people what the baseball and ticket side is all about.”

As with most jobs in sports, Sieker’s is not a 9 to 5 position. During the season he comes in around 9 a.m. every day and doesn’t leave until after the game ends, so he regularly spends at least 12 hours at the ballpark when the T-Bones are in town. Between good friends and a fun atmosphere, though, the days don’t seem so long.

“For me, my office is basically the ballpark,” Sieker said. “I can go out and walk around the stadium anytime I want. During the game I really don’t see it as work that much because I get to watch baseball. Obviously I’m helping clients throughout the game, but just the fan interaction, with different people every single game, that’s the part I enjoy.”

During the offseason, the hours are less strenuous, but the work done in those cooler months builds the foundation for the kind of attendance the team will see throughout the summer. Sieker works on facilitating renewal of season tickets, brainstorming between-innings promotions and theme nights, and finding groups who want to come to games. By the time baseball season draws near, much of the legwork that leads to a full stadium has been done.

For instance, earlier this season, CommunityAmerica Credit Union Night drew the third-highest attendance in the ballpark’s 10-year history – and the highest ever for a Tuesday – as 10,202 came through the gates and watched the T-Bones defeat the Newark Bears 8-1.

“It’s very rewarding,” Sieker said. “You look at the crowd and think, ‘We definitely had a part in this.’ A lot of what we did, there’s the final product. It’s putting people in the seats. It’s something that if you can take a step back and look, you see that all the hard work did pay off. The work we do in the offseason, when it’s freezing temperatures out and nobody’s thinking about baseball, that’s when you feel good.”

Search Archive »

Browse by Month »

June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007